ABOUT
Daizy Shely was born in Israel in 1985 and is based in Milan. After completing her studies in fashion design in Italy, she launched her namesake brand in 2014. That same year, she won Vogue Italia’s “Who is on Next?” competition. In 2015, the brand debuted its first runway show at Altaroma and was subsequently selected by Giorgio Armani to present the SS16 collection as a guest at the Armani Theater.
The brand is entirely produced in Italy, with full creative control over every stage — from textile design to final garment construction. Special attention is given to contrasts in form, texture, and color, as well as precise tailoring and high-quality craftsmanship.
Over the years, Daizy Shely’s designs have been worn by international icons such as Lady Gaga, Kylie Jenner, Bella Hadid, and Chrissy Teigen. She also designed custom looks for the iconic TV series Scream Queens by Ryan Murphy, across three seasons — dressing stars like Emma Roberts, Lea Michele, and Ariana Grande.
At the heart of every collection is the woman herself. Each piece is created to reflect her complexity, her strength, her contradictions. The clothes are never the story — the women who wear them are.
In 2021, Daizy Shely founded Coke Tales, a concept cocktail bar in Milan where fashion, irony, and design intersect.
ABOUT
Daizy Shely was born in Israel in 1985 and is based in Milan. After completing her studies in fashion design in Italy, she launched her namesake brand in 2014. That same year, she won Vogue Italia’s “Who is on Next?” competition. In 2015, the brand debuted its first runway show at Altaroma and was subsequently selected by Giorgio Armani to present the SS16 collection as a guest at the Armani Theater.
The brand is entirely produced in Italy, with full creative control over every stage — from textile design to final garment construction. Special attention is given to contrasts in form, texture, and color, as well as precise tailoring and high-quality craftsmanship.
Over the years, Daizy Shely’s designs have been worn by international icons such as Lady Gaga, Kylie Jenner, Bella Hadid, and Chrissy Teigen. She also designed custom looks for the iconic TV series Scream Queens by Ryan Murphy, across three seasons — dressing stars like Emma Roberts, Lea Michele, and Ariana Grande.
At the heart of every collection is the woman herself. Each piece is created to reflect her complexity, her strength, her contradictions. The clothes are never the story — the women who wear them are.
In 2021, Daizy Shely founded Coke Tales, a concept cocktail bar in Milan where fashion, irony, and design intersect.