Daizy Shely was born in 1985 in Israel, not far from Tel Aviv. Her innate sense of color, her strong passion for art and her irrepressible desire to create led her to Milan where she studied fashion design. In 2014, she gave birth to her namesake ready-to-wear brand immediately experiencing success and media coverage. On the same year the brand won the famous contest of Vogue “Who is on Next?” whereas in 2015 the brand participated to Altaroma Roma with its own fashion show and was chosen few months later by fashion magnate Giorgio Armani to present the SS16 collection as a formal guest in the Armani Theater. Since then the brand has always reflected the personality of its creator, pursuing a philosophy of premium quality hand made products crafted with love and lots of care in Italy focusing on the clientele’s needs and will – Daizy’s girls, gang and muses – instead of fashion standards.